Internet marketing is also called as online marketing and it can be defined as the process or promoting a product, brand and service by using the internet. Its broad scopes include electronic customer relationship management, email marketing and also many promotional activities that are done using the wireless media.It can also combine the creative as well as technical aspects of the World Wide Web such as designing advertising, sales and development. Moreover, the process of internet marketing also deals with placing advertisements, creating and this is done throughout various different stages of the customer management cycle.The different types of online marketingThe different types of online marketing have been briefly explained below.Affiliate marketingIt is a type of marketing practice in which the business pays an online retailer or an e-commerce blog or site for each and every visitor or sale that the website can make for the brand.Display advertisingThis type of online marketing process refers to the advertisement banners that are displayed on other blogs and websites to boost traffic for their very own content. This also can increase the awareness of a particular product.Email marketingAs the name suggests, this marketing process involves reaching out to prospective customers by using the facility of email.Inbound marketingSharing of free and valuable content to a target market and convincing them to become their loyal customer is done in inbound marketing. This can also be done by setting up of a business blog.Search engine marketingSearch engine marketing can be defined as a form of marketing that promotes a particular business through paid advertisements. These paid advertisements appear on search engine result pages. This also includes contextual advertising paid placement and a paid inclusion through search engine optimization.Social Media marketingBased on its name, this process of social media marketing is the process of promoting a website by using various types of social networking websites like Twitter and Facebook. This is a very effective form of internet marketing as it can reach a very wide user or customer base.The internet has a unique power of connecting millions of people from around the world. Thus it has the capability to bring your business to millions of people in your target market and this is obviously done around the world. Thus internet marketing can be a very useful tool for promotion. It is one of the important things to remember.
Business Loans In Canada: Financing Solutions Via Alternative Finance & Traditional Funding
Business loans and finance for a business just may have gotten good again? The pursuit of credit and funding of cash flow solutions for your business often seems like an eternal challenge, even in the best of times, let alone any industry or economic crisis. Let’s dig in.
Since the 2008 financial crisis there’s been a lot of change in finance options from lenders for corporate loans. Canadian business owners and financial managers have excess from everything from peer-to-peer company loans, varied alternative finance solutions, as well of course as the traditional financing offered by Canadian chartered banks.
Those online business loans referenced above are popular and arose out of the merchant cash advance programs in the United States. Loans are based on a percentage of your annual sales, typically in the 15-20% range. The loans are certainly expensive but are viewed as easy to obtain by many small businesses, including retailers who sell on a cash or credit card basis.
Depending on your firm’s circumstances and your ability to truly understand the different choices available to firms searching for SME COMMERCIAL FINANCE options. Those small to medium sized companies ( the definition of ‘ small business ‘ certainly varies as to what is small – often defined as businesses with less than 500 employees! )
How then do we create our road map for external financing techniques and solutions? A simpler way to look at it is to categorize these different financing options under:
Debt / Loans
Asset Based Financing
Alternative Hybrid type solutions
Many top experts maintain that the alternative financing solutions currently available to your firm, in fact are on par with Canadian chartered bank financing when it comes to a full spectrum of funding. The alternative lender is typically a private commercial finance company with a niche in one of the various asset finance areas
If there is one significant trend that’s ‘ sticking ‘it’s Asset Based Finance. The ability of firms to obtain funding via assets such as accounts receivable, inventory and fixed assets with no major emphasis on balance sheet structure and profits and cash flow ( those three elements drive bank financing approval in no small measure ) is the key to success in ABL ( Asset Based Lending ).
Factoring, aka ‘ Receivable Finance ‘ is the other huge driver in trade finance in Canada. In some cases, it’s the only way for firms to be able to sell and finance clients in other geographies/countries.
The rise of ‘ online finance ‘ also can’t be diminished. Whether it’s accessing ‘ crowdfunding’ or sourcing working capital term loans, the technological pace continues at what seems a feverish pace. One only has to read a business daily such as the Globe & Mail or Financial Post to understand the challenge of small business accessing business capital.
Business owners/financial mgrs often find their company at a ‘ turning point ‘ in their history – that time when financing is needed or opportunities and risks can’t be taken. While putting or getting new equity in the business is often impossible, the reality is that the majority of businesses with SME commercial finance needs aren’t, shall we say, ‘ suited’ to this type of funding and capital raising. Business loan interest rates vary with non-traditional financing but offer more flexibility and ease of access to capital.
We’re also the first to remind clients that they should not forget govt solutions in business capital. Two of the best programs are the GovernmentSmall Business Loan Canada (maximum availability = $ 1,000,000.00) as well as the SR&ED program which allows business owners to recapture R&D capital costs. Sred credits can also be financed once they are filed.
Those latter two finance alternatives are often very well suited to business start up loans. We should not forget that asset finance, often called ‘ ABL ‘ by those Bay Street guys, can even be used as a loan to buy a business.
If you’re looking to get the right balance of liquidity and risk coupled with the flexibility to grow your business seek out and speak to a trusted, credible and experienced Canadian business financing advisor with a track record of business finance success who can assist you with your funding needs.
Small Business Ideas Brighter Than a Thousand Others!
With the recent increase in tug of wars between huge companies, the economy is struggling to keep the rope from tearing apart. If people do not have the money to buy goods, the company will fall apart and so will the tug of war! Getting to the top takes time, patience and consistency. No one started a big company altogether; they started out small and followed certain business ideas. They had mentors and good friends and took help from other professionals time to time. Success comes at a good price, be sure you are ready to pay for it!Due to the recent fall in the economy, some small businesses suffered a lot. Some were even eliminated from the market. Although there are strategies to keep your business running, a sensible businessman should always be ready for surprises. Some of the effective small business ideas include:1. Small workforce: your business is called small for a reason. Do not initially intake a lot of workers, start with a few and see how many you need. Based on the average assignments you receive and your annual profit, a mentor can advise you on the number of employees you need. Also, management is a factor with such a large workforce. If they are not managed well, they might not be working properly or to their full potential. So unless you really need human labor, do not just employ them and have them sitting idle. This is one of the crucial small business ideas.2. Machinery: unless and until you are really sure that you need automation and machinery, do not jump for them; they are expensive and can raise the initial expense of your business. A business mentor can advise you about purchasing machinery depending on your assignments and number of employees. Only buying machinery is not enough, make sure they are paying you more than they ask! One example of a small business requiring mass production is the order fulfillment and packaging company.3. Ask for help: when things are not working out very well, do not hesitate, ask for help from the professionals. Yes they will cost you a good amount but they can help you in the long run. Mentors and business professionals are those people who have been in the situation you have been and overcame the difficulties successfully. They not only have experience in your field but can advise certain tactics and approaches that might help you instantly.One benefit of small business is that your expenses are small, so maintain that! With a small business, you have more chance of learning than implementing. Grow bigger through your small business ideas, do not shrink back!