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IntroductionProviding instant value to very many people online has never been easier than it is today. This has also been compounded by social media platforms which have literally introduced us to new kingdoms almost overnight. The result, many millionaires being made every day. You have probably heard of the terms ‘new money’, ‘new rich’, ‘digital economy’ etc. As an example, when I really started understanding the power of Instagram, I was blown away. In 5 minutes, just by putting up 1 engaging post with entrepreneurial speak and targeted hashtags, I was able to converse instantly with other entrepreneurs in 3 different continents!But how do you and I become self-sufficient in starting a profitable online business in the first place?We must first understand the requirements and then get the right education. Self-sufficient to me means my skills for being profitable online are future-proof. Think about all-weather paint… or an all-weather road. Plan to play a big game. It is also necessary to think expansively as Robert Kiyosaki puts it.That said, here are 7 steps that I discovered to ensure sustainable business success online. Excited?! OK. Let us get into it.7 Steps To Starting A Profitable Online Business1. Passion & ClarityWe must be driven by passion. We need to know WHY we want to start the online business in the first place. As for me, I am extremely passionate about freedom and choice. I really needed a way to make money without having to report to a job that required me to work inside a brain numbing routine. I was in between boarding schools for 10 years when I was growing up and that was enough for me to find out I didn’t do routines very well. Then I started my work life and realised how much control I DID NOT have about what I wanted to DO. Become very clear about what is driving you towards starting a business online.2. GoalsThe online space can compare to a noisy street marketplace; lots of people, all wanting to be seen and heard.Define your goals clearly i.e. passive income, time freedom, geographical freedom or even one of my personal favourites, financial freedom. Then go in and start creating a business with those clear goals in mind.3. Re – Think What You Know About Being OnlineBeing profitable online can create a lot of freedom but it’s not an instant success. There’s a lot of learning and re-skilling that needs to happen. For me, this was a lot more like learning a new ‘language’. I knew the Internet very casually. It was a place to spend my free time browsing music videos, posting random Facebook posts and watching news that I did not need to know about. I had to change my beliefs and the mindset that was driving whatever I thought I knew about being online. Every time I saw an ad I thought it was a scam. Sure enough, there are a lot of scams out there but we live in a society where ‘good’ and ‘bad’ must exist in the same space. The mindset that is driving you to the online space must be one that sees the vast opportunity that exists on that platform. A chance for you to create a life that up to this point was only a dream.4. Focus On Providing ValuePeople buy from people they think they know, like and trust. As much as it is tempting to think that people are online waiting to be told what they need or don’t need, most people are online looking to solve real problems, and sometimes very painful ones.If you can understand this fact, then your focus must be genuine interest in wanting to help people, a lot of people. This focus becomes your guide for providing high-quality solutions that will fix their problems and reduce or eliminate their ‘pain’.5. Master The Art Of Marketing With All Your HeartFind a way to reach as many people as you can who have big problems that need to be fixed with your proven high-quality product or service on the Internet. With so many options available today, creativity is key. Pick 2 marketing strategies, for example, Facebook and email marketing that you have the patience to run with for the long haul. Don’t stop until you have mastered these 2 strategies.Think about Amazon today. They started with selling books. In fact, selling books is formally their core business! Think about that for a minute. That said, today Amazon sells everything under the sun. Why? Because today they are in the business of fixing peoples’ everyday problems using the Internet.6. Power Of BeliefHave the belief that it’s possible for you. Before I started online, all I had ever sold was personal electronics I wanted to dispose of using the ebays and gumtrees. However, I had heard about people making millions of dollars online… But then came the day I was contemplating my first online business. I had to face my own self-doubt. I needed to answer the following question very honestly:Eddie, “DO YOU ACTUALLY BELIEVE YOU CAN MAKE MONEY ONLINE?”If you are reading this today, this will be without a doubt the most important question you will ever ask yourself as an online entrepreneur.It is impossible to achieve before we believe. When the hard times visit, this is the only one thing that will push this ‘unwanted’ guest out the front door! I had to believe I could make it online and that it would change how I lived, worked and played period.7. Mentorship and Master Mind GroupsYou have heard the saying, “we become what we think about all day”. Thoughts make us act in a certain way, which then brings a certain type of results in our lives. To be successful we must think in a certain way and act in a certain way so that we can get the results we want. With that in mind, we must spend a lot of time with people who want the same results and those who have already created these results.The people who have already created the results then become your mentors. If I was going to create a lifestyle of freedom and choice using an online business, I needed to spend time with people who had already created one. I also needed to have mentors as part of this process. So that is exactly what I did. It really is that simple.Final ThoughtIn the end, all we really want is a better more fulfilling life experience, right? Money is good, very good indeed because it creates choice. Oh, how beautiful that word is! choice. With Money being a non-issue, we can freely choose any experience we want and go for it. When money is not an issue, I can choose to have a bucket of chicken at a local KFC (my personal favourite delicacy) or have a plate of honey glazed chicken dinner served at The Hilton, where service is absolutely top notch. In both cases, I get to have my favourite food, chicken but the experience is Worlds apart right?So go ahead & take action every day and make the decision to keep going until you get there. It is impossible to fail if giving up is not on your cards.

Background

Police funding has risen by £4.8 billion and 77 per cent (39 per cent in real terms) since 1997. However the days where forces have enjoyed such levels of funding are over.

Chief Constables and senior management recognize that the annual cycle of looking for efficiencies year-on-year is not sustainable, and will not address the cash shortfall in years to come.
Facing slower funding growth and real cash deficits in their budgets, the Police Service must adopt innovative strategies which generate the productivity and efficiency gains needed to deliver high quality policing to the public.

The step-change in performance required to meet this challenge will only be achieved if the police service fully embraces effective resource management and makes efficient and productive use of its technology, partnerships and people.

The finance function has an essential role to play in addressing these challenges and supporting Forces’ objectives economically and efficiently.

Challenge

Police Forces tend to nurture a divisional and departmental culture rather than a corporate one, with individual procurement activities that do not exploit economies of scale. This is in part the result of over a decade of devolving functions from the center to the.divisions.

In order to reduce costs, improve efficiency and mitigate against the threat of “top down” mandatory, centrally-driven initiatives, Police Forces need to set up a corporate back office and induce behavioral change. This change must involve compliance with a corporate culture rather than a series of silos running through the organization.

Developing a Best in Class Finance Function

Traditionally finance functions within Police Forces have focused on transactional processing with only limited support for management information and business decision support. With a renewed focus on efficiencies, there is now a pressing need for finance departments to transform in order to add greater value to the force but with minimal costs.

1) Aligning to Force Strategy

As Police Forces need finance to function, it is imperative that finance and operations are closely aligned. This collaboration can be very powerful and help deliver significant improvements to a Force, but in order to achieve this model, there are many barriers to overcome. Finance Directors must look at whether their Force is ready for this collaboration, but more importantly, they must consider whether the Force itself can survive without it.

Finance requires a clear vision that centers around its role as a balanced business partner. However to achieve this vision a huge effort is required from the bottom up to understand the significant complexity in underlying systems and processes and to devise a way forward that can work for that particular organization.

The success of any change management program is dependent on its execution. Change is difficult and costly to execute correctly, and often, Police Forces lack the relevant experience to achieve such change. Although finance directors are required to hold appropriate professional qualifications (as opposed to being former police officers as was the case a few years ago) many have progressed within the Public Sector with limited opportunities for learning from and interaction with best in class methodologies. In addition cultural issues around self-preservation can present barriers to change.

Whilst it is relatively easy to get the message of finance transformation across, securing commitment to embark on bold change can be tough. Business cases often lack the quality required to drive through change and even where they are of exceptional quality senior police officers often lack the commercial awareness to trust them.

2) Supporting Force Decisions

Many Finance Directors are keen to develop their finance functions. The challenge they face is convincing the rest of the Force that the finance function can add value – by devoting more time and effort to financial analysis and providing senior management with the tools to understand the financial implications of major strategic decisions.

Maintaining Financial Controls and Managing Risk

Sarbanes Oxley, International Financial Reporting Standards (IFRS), Basel II and Individual Capital Assessments (ICA) have all put financial controls and reporting under the spotlight in the private sector. This in turn is increasing the spotlight on financial controls in the public sector.

A ‘Best in Class’ Police Force finance function will not just have the minimum controls to meet the regulatory requirements but will evaluate how the legislation and regulations that the finance function are required to comply with, can be leveraged to provide value to the organization. Providing strategic information that will enable the force to meet its objectives is a key task for a leading finance function.

3) Value to the Force

The drive for development over the last decade or so, has moved decision making to the Divisions and has led to an increase in costs in the finance function. Through utilizing a number of initiatives in a program of transformation, a Force can leverage up to 40% of savings on the cost of finance together with improving the responsiveness of finance teams and the quality of financial information. These initiatives include:

Centralization

By centralizing the finance function, a Police Force can create centers of excellence where industry best practice can be developed and shared. This will not only re-empower the department, creating greater independence and objectivity in assessing projects and performance, but also lead to more consistent management information and a higher degree of control. A Police Force can also develop a business partner group to act as strategic liaisons to departments and divisions. The business partners would, for example, advise on how the departmental and divisional commanders can meet the budget in future months instead of merely advising that the budget has been missed for the previous month.

With the mundane number crunching being performed in a shared service center, finance professionals will find they now have time to act as business partners to divisions and departments and focus on the strategic issues.

The cultural impact on the departments and divisional commanders should not be underestimated. Commanders will be concerned that:

o Their budgets will be centralized
o Workloads would increase
o There will be limited access to finance individuals
o There will not be on site support

However, if the centralized shared service center is designed appropriately none of the above should apply. In fact from centralization under a best practice model, leaders should accrue the following benefits:

o Strategic advice provided by business partners
o Increased flexibility
o Improved management information
o Faster transactions
o Reduced number of unresolved queries
o Greater clarity on service and cost of provision
o Forum for finance to be strategically aligned to the needs of the Force

A Force that moves from a de-centralized to a centralized system should try and ensure that the finance function does not lose touch with the Chief Constable and Divisional Commanders. Forces need to have a robust business case for finance transformation combined with a governance structure that spans operational, tactical and strategic requirements. There is a risk that potential benefits of implementing such a change may not be realized if the program is not carefully managed. Investment is needed to create a successful centralized finance function. Typically the future potential benefits of greater visibility and control, consistent processes, standardized management information, economies of scale, long-term cost savings and an empowered group of proud finance professionals, should outweigh those initial costs.

To reduce the commercial, operational and capability risks, the finance functions can be completely outsourced or partially outsourced to third parties. This will provide guaranteed cost benefits and may provide the opportunity to leverage relationships with vendors that provide best practice processes.

Process Efficiencies

Typically for Police Forces the focus on development has developed a silo based culture with disparate processes. As a result significant opportunities exist for standardization and simplification of processes which provide scalability, reduce manual effort and deliver business benefit. From simply rationalizing processes, a force can typically accrue a 40% reduction in the number of processes. An example of this is the use of electronic bank statements instead of using the manual bank statement for bank reconciliation and accounts receivable processes. This would save considerable effort that is involved in analyzing the data, moving the data onto different spreadsheet and inputting the data into the financial systems.

Organizations that possess a silo operating model tend to have significant inefficiencies and duplication in their processes, for example in HR and Payroll. This is largely due to the teams involved meeting their own goals but not aligning to the corporate objectives of an organization. Police Forces have a number of independent teams that are reliant on one another for data with finance in departments, divisions and headquarters sending and receiving information from each other as well as from the rest of the Force. The silo model leads to ineffective data being received by the teams that then have to carry out additional work to obtain the information required.

Whilst the argument for development has been well made in the context of moving decision making closer to operational service delivery, the added cost in terms of resources, duplication and misaligned processes has rarely featured in the debate. In the current financial climate these costs need to be recognized.

Culture

Within transactional processes, a leading finance function will set up targets for staff members on a daily basis. This target setting is an element of the metric based culture that leading finance functions develop. If the appropriate metrics of productivity and quality are applied and when these targets are challenging but not impossible, this is proven to result in improvements to productivity and quality.

A ‘Best in Class’ finance function in Police Forces will have a service focused culture, with the primary objectives of providing a high level of satisfaction for its customers (departments, divisions, employees & suppliers). A ‘Best in Class’ finance function will measure customer satisfaction on a timely basis through a metric based approach. This will be combined with a team wide focus on process improvement, with process owners, that will not necessarily be the team leads, owning force-wide improvement to each of the finance processes.

Organizational Improvements

Organizational structures within Police Forces are typically made up of supervisors leading teams of one to four team members. Through centralizing and consolidating the finance function, an opportunity exists to increase the span of control to best practice levels of 6 to 8 team members to one team lead / supervisor. By adjusting the organizational structure and increasing the span of control, Police Forces can accrue significant cashable benefit from a reduction in the number of team leads and team leads can accrue better management experience from managing larger teams.

Technology Enabled Improvements

There are a significant number of technology improvements that a Police Force could implement to help develop a ‘Best in Class’ finance function.

These include:

A) Scanning and workflow

Through adopting a scanning and workflow solution to replace manual processes, improved visibility, transparency and efficiencies can be reaped.

B) Call logging, tracking and workflow tool

Police Forces generally have a number of individuals responding to internal and supplier queries. These queries are neither logged nor tracked. The consequence of this is dual:

o Queries consume considerable effort within a particular finance team. There is a high risk of duplicated effort from the lack of logging of queries. For example, a query could be responded to for 30 minutes by person A in the finance team. Due to this query not being logged, if the individual that raised the query called up again and spoke to a different person then just for one additional question, this could take up to 20 minutes to ensure that the background was appropriately explained.

o Queries can have numerous interfaces with the business. An unresolved query can be responded against by up to four separate teams with considerable delay in providing a clear answer for the supplier.

The implementation of a call logging, tracking and workflow tool to document, measure and close internal and supplier queries combined with the set up of a central queries team, would significantly reduce the effort involved in responding to queries within the finance departments and divisions, as well as within the actual divisions and departments, and procurement.

C) Database solution

Throughout finance departments there are a significant number of spreadsheets utilized prior to input into the financial system. There is a tendency to transfer information manually from one spreadsheet to another to meet the needs of different teams.

Replacing the spreadsheets with a database solution would rationalize the number of inputs and lead to effort savings for the front line Police Officers as well as Police Staff.

D) Customize reports

In obtaining management information from the financial systems, police staff run a series of reports, import these into excel, use lookups to match the data and implement pivots to illustrate the data as required. There is significant manual effort that is involved in carrying out this work. Through customizing reports the outputs from the financial system can be set up to provide the data in the formats required through the click of a button. This would have the benefit of reduced effort and improved motivation for team members that previously carried out these mundane tasks.

In designing, procuring and implementing new technology enabling tools, a Police Force will face a number of challenges including investment approval; IT capacity; capability; and procurement.

These challenges can be mitigated through partnering with a third party service company with whom the investment can be shared, the skills can be provided and the procurement cycle can be minimized.

Conclusion

It is clear that cultural, process and technology change is required if police forces are to deliver both sustainable efficiencies and high quality services. In an environment where for the first time forces face real cash deficits and face having to reduce police officer and support staff numbers whilst maintaining current performance levels the current finance delivery models requires new thinking.

While there a number of barriers to be overcome in achieving a best in class finance function, it won’t be long before such a decision becomes mandatory. Those who are ahead of the curve will inevitably find themselves in a stronger position.